Comments on this post
No comments yet.
Commenting is closed for this article.
Quark recently paid a lot of money to a design firm called SicolaMartin to develop a new logo and corporate identity. They launched their new look on their website along with a press release titled “Show everyone why I’m different“. As it says in the press release:
Our company has changed dramatically. Like our new logo, once people catch a glimpse of who we are today and where we’re going, we’ll be impossible to ignore.
How right they were. About five minutes after this release hit the publishing and design world, Quark learned about something downright sucky for them: The Scottish Arts Council.
Within a day or so, just about every design blog or site on the interweb was posting links to the SAC, and many more sites for organizations that had adopted a similarly designed logo long before Quark came along to “project the significance of change.”
And the list goes something like:
- http://www.torontounlimited.ca/
- http://www.designers-network.com/
- http://www.bahamas.com/
- http://www.smart.com/
- http://www.sterlingbrands.com/
- http://www.artworkers.org/
- http://www.kutkm.edu.my/
- http://www.gotransit.com/
- http://www.midasproductions.ie/
- http://www.club-laspalmas.nl/
- http://www.smartcom.cl/conectados/
- http://store.akademiks.com/
- http://www.dereksworld.com/
- http://www.moen.com/
- http://www.alcone.co.uk/
Sorry, Quark. Shit happens, I guess.
